Allison Watkins-Conti, Founder & CEO of Watkins Conti Products, Top 10 Women CEOs of 2022 Profile

Allison Watkins-Conti
Founder & CEO
Watkins Conti Products

Allison Watkins-Conti, Founder & CEO of Watkins Conti Products, Top 10 Women CEOs of 2022

“Finally! A “Game Changer” For Urine Leakage That Women Love!! Invented for Women by a Woman.”

One in three women worldwide suffer from urine leakage when working out or when they laugh, cough, or sneeze; but they wait an average of seven years before consulting a doctor about it. By that time, the problem can become debilitating. Fortunately, Watkins-Conti Products, Inc. is working to intercept those seven years by offering an easy-to-access non-invasive solution to this issue that women are often ashamed to talk about. This solution is called Yoni.Fit.

Yoni.Fit was invented by single mom, Allison Conti, who is helping one woman at a time tackle the taboo issue of urine leakage throughout their daily lives. Most people would find it surprising that many first experience this problem in their early twenties or even sooner. The common misconception about urine leakage is that it only impacts older women or obese women; this is simply not true. A large number of women are healthy and active when they first have the problem, yet it is an embarrassing subject to discuss.

Watkins-Conti Products hopes to eradicate the stigma and normalize the issue by simply talking about it now; as they work to bring a product to market that solves it. Clinical trials are currently being conducted at New York Langone University, Stanford Medical Center and Thomas Jefferson University Hospitals.

“Most of my patients report being dry with the device. For context, dry is not a word used often in incontinence care with many patients being improved with therapy but a smaller percentage being dry.” – Dr. Christina Escobar, NYU Langone Hospital

“Of our ladies who have participated, they have LOVED the device.” – Kathryn Batham – Clinical Study Manager, Stanford Medical Center

The current solutions cleared to market today are adult diapers and pads that only address the symptoms by absorbing the urine. Absorbency products like these run the risk of either odor, skin irritation, or visible bulking under clothes. Other options are invasive surgeries, which can come with serious complications and bulking agents that prevent the leaking but typically last only for the short term. Yoni.Fit is the only product in the market that offers the best possible solution to this troubling condition.

“YoniFit is a game changer! I’ve tried every comparable product and NOTHING is as effective. This product gave me my quality of like back! I’m so thankful!,” ~ Angie

Yoni.Fit is simple, easy to use, and is shown to prevent urine leakage. It is a 100% medical-grade silicone vaginal insert similar to a tampon that can be worn for just an hour while a woman works out up to 12 hours if she needs it all day. Women can use this discreetly in the comfort of their own home. The reusable device that is replaced every 30 days is designed to stop the leaking by placing a gentle amount of pressure on the bladder neck through the intravaginal canal. In most cases, the product does not have to be removed to urinate; it simply stops involuntary leaking and most women report that they can’t even feel it when inserted properly.

“It honestly feels like it is my ‘calling’ to bring this product that has so profoundly changed my own life to the millions of women who need it.” said Allison Conti

Founder and CEO of Watkins-Conti Products, Allison Conti has filed over 44 patents in 17 countries across the globe. She most recently received her third US utility patent, taking Watkins-Conti Products, Inc from a one product company to a platform women’s healthcare company. Being fully dedicated to the innovation and development of affordable, effective solutions for common life-altering difficulties faced in today’s environment; product extensions include diagnostics, medication administration and other therapeutic options that improve the overall consumer experience within the pelvic floor.

The firebrand, scrappy entrepreneur was recently named among the top 20 under 40, recognized as a 20th Century Woman in Innovation and selected as a Top Ten Inspirational Woman. Her company, Watkins-Conti Products, Inc, was recognized with "Most Promising New Venture" award by the Oklahoma Venture Forum for 2021, as well as named Top Ten Nephrology and Urology Companies by MedTech Outlook. Most recently, Allison was nominated for Woman of The Year and recognized as one of 50 women leaders making a difference. We can see that she is making a difference, indeed! WL

Country: United States

Media Contact: Brooke Wigley

Company: Watkins-Conti Products, Inc.


Phone: 405.330.3550



Watkins Conti Products


Allison Watkins-Conti
Founder & CEO
Watkins Conti Products


Watkins-Conti Products, Inc. is devoted to the innovation + development of affordable, effective solutions for common life altering difficulties encountered in today's environment

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