From Entrepreneur to Career Inspirer

Amanda Carvalhal, a renowned entrepreneur and psychologist, is a notable figure in the Brazilian corporate landscape. Known for her innovative and empathetic approach to leadership, Amanda has dedicated her career to developing people and businesses. Leading several successful companies, including Lifting, she not only drives business growth but also transforms lives.

The Lifting Educational Institute, one of her most impactful initiatives, is dedicated to empowering professionals by offering the tools and knowledge necessary to excel in their fields. This Institute reflects Amanda's philosophy: believing in human potential and providing the means for it to flourish.

Amanda Carvalhal's journey is marked by challenges and achievements that illustrate her determination and vision. After completing her academic training, she entered the corporate market, where she quickly stood out for her management skills and team development abilities. Lifting was founded by her grandfather and father in the 1990s. After her grandfather's death in the same year, her father took over the company entirely. Upon her father's retirement in 2018, Amanda, her sister, and her ex-husband took over the company's leadership. "My life has always been about study and work. My father always demanded a lot from me; I learned and continue to learn a lot from him. I always say that my parents raised successors, not heirs," she affirms.

Under this new leadership, Lifting has grown and diversified, becoming a reference in its areas of operation. Amanda has skillfully combined her psychology background with her business acumen, creating a unique approach that values employee well-being and sustainable business development.

At the heart of Amanda's initiatives is the Lifting Educational Institute, which aims to prepare professionals for the challenges of the job market. The institute offers a variety of courses in electrical, mechanical, and industrial fields, as well as workshops focused on leadership, management, communication, and personal development.

Amanda believes that a good leader is not just someone who achieves results but also someone who inspires and empowers their team. The Lifting Institute promotes a holistic education that goes beyond technical skills, addressing emotional and behavioral aspects as well. Amanda is directly involved in the creation and implementation of the programs, ensuring that each one reflects her philosophy of humanized leadership.

In addition to her work with the institute, Amanda Carvalhal is an active presence on social media and at corporate events, where she shares her knowledge and experience with a broader audience. She is frequently invited to give lectures and workshops on topics such as emotional intelligence, team management, and entrepreneurship. Her impact extends beyond the companies she leads; she plays a significant role in shaping a new generation of leaders who value empathy, collaboration, and innovation. Amanda firmly believes that professional development is a continuous process and that everyone has the potential to achieve great things when properly motivated and guided. "If you don't have effective leadership, you won't be able to manage anything. Because you are dealing with people. It's necessary to bring people together," she explains.

Amanda Carvalhal's life and career are a testament to the power of determination, innovation, and empathy. Through her companies, she has created work environments where excellence is pursued without compromising employee well-being. Through the Lifting Educational Institute, Amanda is helping shape the future of the job market, empowering professionals to become effective and inspiring leaders. Her vision of humanized leadership and her dedication to the personal and professional development of her employees are inspirations to many. Amanda Carvalhal is not just a successful entrepreneur; she is a true leader making a difference in many people's lives, demonstrating that business success and human well-being can go hand in hand.