Dedicated to Good Health for All

As a CEO, a mother, and a vitamin consumer herself, Brenda Demers leads by example in ensuring SmartyPants Vitamins upholds the highest standards for product quality, testing, transparency, and advocacy. From sourcing the highest-quality ingredients, to rigorous testing and innovative packaging, Brenda – and SmartyPants –prioritizes consumer trust above all.

When it comes to her own journey as a business leader, Brenda attributes much of her success to lessons learned as a working mom. “When you don't have as many hours as you used to dedicate to one focus or another, it forces that ruthless prioritization. That's where I found I was most productive — because I was focusing on the things that were going to make the biggest impact,” she says. The experience of balancing the responsibilities of running a business and being a mother taught her the importance of setting clear priorities, making swift decisions, and guiding her team on similar principles. She quickly learned that time was a precious commodity and had to be allocated wisely.

Brenda inspires and empowers team members at SmartyPants Vitamins by fostering a culture of growth and collaboration, encouraging each employee to embrace leadership opportunities, and providing an environment that allows them to enhance their skills. She leads by example, demonstrating dedication, hard work, and innovation as critical attributes for becoming great leaders of tomorrow.

Before joining SmartyPants in 2021, Brenda spent over 23 years leading global businesses across the Beauty, Personal Care, Food, OTC Pharmaceuticals, and Vitamins, Minerals & Supplements categories. After 15 years of working across various brands within Unilever, she joined SmartyPants Vitamins as CEO. “What drew me to the company was the brand’s founder story, quality, and purpose,” Brenda explains. “As a mom to a 15 and 13-year-old, I resonated with the parents who started SmartyPants Vitamins because the vitamin aisle can be a very confusing place. It can be hard to know the best vitamin choice, but upon reading the product labels–our formulas are all-in-one comprehensive, with the most premium forms of nutrients–and tasting the delightful gummies - I knew I was in the right place.”

The core values that SmartyPants lives by day-to-day are Smart, Simple, and True. “We believe in a better gummy vitamin” says Brenda. “We’re ‘Smart’ because we include more high quality nutrients than the competition in every serving.

‘Simple’ because our delightful gummy format fits easily into our consumers’ routines. And ‘True’ because we believe in better health for all: those who purchase our products, who are getting the highest-quality gummy vitamins on the market, and those within our global community. We know that individual health cannot really be achieved if our communities are not healthy and thriving, so our ambition goes even beyond those consumers we reach directly with our products.”

Brenda’s singular focus is driving the continued growth of SmartyPants and reaching as many families as possible. With longtime NGO partner Vitamin Angels, SmartyPants has committed to providing 100MM nutrient grants to women and children worldwide – an ambitious goal that speaks to the global impact the brand hopes to have. With over 30MM grants given to date in 65 countries, and all 50 US states, Brenda has rallied her team around this goal and continues to inspire and motivate them to achieve it.