Leading with Efficiency and Perspective

Candy Tang, Founder and CEO of LT Heyday Culture Communication Co., Limited and LT Global, believes that women's power surpasses imagination. She encourages women not to set limits for themselves or their futures. With a predominantly female team, LT Heyday possesses localized expertise in Hong Kong and Mainland China and unparalleled efficiency and responsiveness. With a global perspective, the team accompanies clients on their growth journey and always remains irreplaceable.

Candy aims to inspire them to pursue their dreams and goals while showcasing the strength of women worldwide. She aspires to redefine PR services with the highest standards, empower businesses with PR, enhance brand value, lead the company in the industry, and expand its influence in the international market.

As the founder and CEO of the strategic communications and event marketing brands LT Heyday, Candy has accumulated nearly 15 years of experience in the Asian market. Having transitioned from sales to PR and marketing roles, cultivating a deep understanding of the industry and unwavering passion and belief. This unique blend has fortified her influence and creativity.

Consistently demonstrating foresight, she identifies opportunities arising from emerging trends, such as the development potential of the Greater Bay Area in China, the Super Connection Role of Hong Kong as a crossroads between East and West, and the timing for Chinese companies to expand overseas for growth. Bolstered by her unique leadership style characterized by proactive engagement and strong execution, she has overseen the orderly development of her company and multiple offices, leading by example to ensure tasks are completed with exceptional quality and exceed expectations. Under her leadership, Candy has shaped LT Heyday and LT Global into professional, passionate, creative, and highly efficient brands.

Communication, motivation, and empowerment are three key strategies that have made Candy a pioneering leader. She establishes an efficient and transparent company structure to ensure each position has the right employees to unleash their potential. She then empowers colleagues in leadership positions to maximize their managerial responsibilities. The core of LT Heyday's culture is mutual support, equality, and respect, making employees feel valued and involved in decision-making processes related to clients, projects, teams, and company development. Providing teams with autonomy empowers rapid growth, while LT Heyday's training and development opportunities comprehensively enhance employees' skills and leadership abilities.

The steadfast leader places great importance on the alignment between employees and LT Heyday. Building upon this foundation, she emphasizes teamwork and communication, actively explores employees' potential, encourages autonomy and creativity, and prioritizes their growth, which will contribute to LT Heyday's future development. LT Heyday can achieve sustainable and robust growth only by cultivating more future leaders and partners with vision and initiative.

Approaching its seventh year, LT Heyday has evolved from a small team of a few individuals to a stable structure of over 50 teammates . It has transitioned from serving small and medium-sized enterprises to catering to top-tier global and Chinese brands. LT Heyday aims to maintain this momentum, preserving patience and focus, crafting top-notch services with ingenuity, continuously deepening its roots, and growing in the industry. Being friends with time, refining the quality of creativity and services repeatedly, adding distinctive features and memorable points to "non-standard" PR projects, tackling challenging tasks head-on and becoming faster and better with each endeavor, and consistently earning positive word of mouth—these are the secrets behind LT's development and progress.

LT's mission is "Marching hand in hand with businesses, co-creating brilliance, and becoming the premier partner and marketing strategist for world-class enterprises" to achieve this, LT inspires its clients by solidly executing every project, integrating the team's expertise, passion, and creativity to connect with clients, markets, and audiences. LT builds a strong brand through efficiency and quality, making exceeding expectations the cornerstone of its business.

LT Heyday is strategically located in Hong Kong and Shenzhen. It leverages Shenzhen as the primary hub to radiate into the vast mainland Chinese market while expanding coverage to international markets such as Asia and the Middle East through Hong Kong. This unique positioning allows LT to leverage China's efficiency and supplier resources while maintaining an international perspective and mindset. It enables LT to effectively serve the dual communication needs of domestic and international clients, facilitating genuine connections between the Chinese and global markets.

This unique positioning aligns with the trend of globalization while capitalizing on the advantages of both Hong Kong and Mainland China, presenting LT with limitless opportunities for business development. While advancing the steady growth of LT Heyday's current business, Candy is actively expanding overseas operations. LT Global is set up to assist more brands in going global and facilitating the entry of overseas businesses into China market, which is also Candy's current priority and the next major step for LT Heyday. Shortly, leveraging its years of industry experience and robust overseas resources, LT will provide strong support for brands seeking to establish a global presence, thereby facilitating the globalization of brand communication.