Scaling New Heights

Christina Peter, Director of Adobe Customer Solutions, India, believes that as technology advances and customer expectations evolve, organizations must be agile and proactive in embracing change, experimenting with new ideas, and iterating on strategies to stay ahead of the curve. By fostering a culture of innovation, embracing emerging technologies, and staying customer-focused, we can navigate challenges and seize opportunities to drive meaningful impact and success.

As the leader of Adobe’s Professional Services business for India market, Christina has been instrumental in scaling the region's business to new heights. Her qualities, such as her strategic thinking, ability to inspire creativity, gaining customer trust, and commitment to excellence, have helped propel Adobe India's success. By fostering an environment where employees are encouraged to think outside the box and pursue bold ideas, Christina has played a pivotal role in driving innovation and growth within and for the organization.

As she set her business growth vision, she also envisioned the growth of her leaders and their teams, who would evolve and scale to execute the vision. She believes it's always joint growth for both businesses and people.

She fosters a can-do attitude through the numerous challenges of executing grand business visions and scaling teams. She leads from the front in challenging situations and always credits her team for the successes they see. She encourages open communication, values diverse perspectives, and fosters a culture of inclusivity where everyone feels valued and empowered to contribute. Through leadership development programs, coaching, and ongoing feedback, Christina ensures team members have the tools and resources to succeed and grow into leaders of tomorrow.

For Christina, continuous learning and enhancing herself technologically are critical to success. “I’ve changed roles almost every 3-4 years through my 26 years of career. There is no such thing as immediate success. It’s continuous learning every time, with every new client, every new business function, every domain, and at all times, earning the trust of my customers has always been at the forefront,” she explains. “There have been, and there will be failures and learnings. One piece of advice I would like to share is to stay resilient, never stop learning, and always be open to new opportunities and challenges. Success is not a destination but a journey, and it's important to enjoy the process and celebrate small victories along the way.”

The pioneering leader feels that whether a male or female leader, people are conditioned by their culture, family beliefs, social norms, personal experience, and media. Hence, it’s essential to deeply recognize one’s thought patterns and see things as they are. “Once we recognize what our own “observer” is, we can design/action the changes towards what we deeply care about and work towards it (at both physical and emotional levels),” elucidates Christina. “Focus on what we care about – Say it aloud publicly, make time for it, put in energy for it, create value, measure outcomes, show up again and again. Also, always fuel up our resilience; ask our inner self, “What do I need?”. Boldly alter your calendar and give yourself what you need.” With this brilliant mindset, Christina is taking the company to new heights.

Adobe's mission to change the world through personalized digital experiences is more critical than ever as digital continues to rapidly transform work, life, and play. As part of Adobe's Customer Solutions team, Christina and her peers are dedicated to this mission by helping organizations harness the power of Adobe's creative and digital solutions to drive innovation, enhance customer experiences, and achieve their business goals. By partnering with various clients, understanding their unique challenges and opportunities, and delivering tailored solutions, they are helping them unlock new possibilities and transform their digital landscapes.

One of the team's biggest achievements, thanks to their revolutionary approach, is the successful implementation of Adobe's Experience Cloud solutions for various global enterprises. This has resulted in a significant increase in customer engagement, revenue growth, and operational efficiency. By leveraging Adobe's cutting-edge technologies and expertise, Christina and her team have delivered seamless and personalized customer experiences across multiple touchpoints, driving measurable results and creating lasting value for these organizations.

“We are still working towards achieving our goal of expanding our market presence and driving digital transformation for more organizations across industries and geographies,” she says. “By continuing to innovate, collaborate, and deliver exceptional customer experiences, we aim to solidify our position as a trusted partner and industry leader in the digital solutions space.”

GenAI innovations are in store for the future, revolutionizing the company's approach to problem-solving. These innovations will allow the company to anticipate market trends, personalize customer experiences, and drive sustainable growth. “We'll harness the power of GenAI to empower diverse voices, cultivate creativity, and build a more resilient and agile organization,” concludes Christina.