Encourage ideas for growth

ASUS International, OPBG, is deeply committed to advancing technology through a relentless pursuit of innovation. Emmy Chang, the Vice President of Strategic Sales at the company, takes pride in the 36-year history of integrity and innovation. They aspire to make digital living effortless and joyful for all through dreams, courage, and relentless efforts. They are constantly seeking outstanding ideas and experiences, striving to achieve excellence in all their endeavors.

ASUS has developed a unique framework that unites our global workforce and helps all ASUS employees excel in both their professional and personal lives. First, it focuses on fundamentals &results to ensure a holistic approach to design and innovation, Second, it encourages open communication across all levels with Lean Thinking technique to improve efficiency and lastly, it aims to create solutions that are both beautiful and practical.

Emmy, who holds an ACI certification, explains that ASUS prioritizes the needs and preferences of individuals. She focuses on addressing the fundamental requirements of individuals and leveraging their design thinking skills to bridge these needs effectively. She adheres to psychologist Daniel Goleman's model, which outlines six distinct leadership styles: Coercive, Authoritative, Pacesetting, Affiliative, Democratic, and Coaching.

Some members of Emmy's team perceive her as approachable, open-minded, thoughtful, and adept at providing guidance and fostering team morale. Some believe she is a democratic-focused leader. Emmy's approach involves utilizing a blend of various teaching styles in order to cater to individual talents. She believes that a proficient teacher should tailor their instruction to suit the strengths of each student, resulting in the adaptation and fusion of different methodologies.

In Emmy’s view, employees may not have a complete understanding of the company's vision. For her, effectively communicating the vision in a way that resonates with team members and encourages their buy-in can be a challenging endeavor. Therefore, working toward the same objective can be a challenging journey. In her prior work experience, achieving alignment required a significant time investment; nevertheless, the substantial benefits made it worthwhile. Emmy is currently working on this ongoing task.

Additionally, She actively promotes positivity and strives to reduce negativity. She also motivates individuals to anticipate a significant reward in the future, a task that requires a strategic approach. This involves establishing attainable goals at different milestones and increasing the magnitude of rewards as individuals reach greater heights or accomplish significant objectives. Emmy adds that everyone appreciates working in a positive and joyful environment because it increases retention rates, boosts productivity, and reduces workplace stress.

According to Emmy, an organization consists of a collective of individuals striving to achieve a shared objective. Initially, individuals should conduct a thorough self-assessment, carefully evaluating their strengths and weaknesses. Individuals achieve collaboration when they share a common goal, a foundation of knowledge, culture, efficiency, and a positive working environment, culminating in a strong sense of collaboration. An effective organization should demonstrate high efficiency, a positive company culture, and strong team cohesion.

To effectively reach their target audience or clients, it is important for organizations to first establish a baseline understanding. This involves studying the pain points of the audience in order to develop appropriate strategies. Emmy will prioritize client relationships over butting heads directly with competitors. Building strong relationships with clients is crucial and more impactful than focusing solely on outperforming competitors.

ASUS is expanding its focus from consumers to providing digital AI solutions for commercial clients, with a gradual transition toward B2B services - a process that necessitates months, or even years, of cultivation.

Furthermore, she aims to raise awareness about ASUS's comprehensive server and AI solutions, as well as the significant contributions ASUS can make in the rapidly advancing fields of AI and supercomputing.

Ultimately, Asusaims to deliver a positive digital experience for individuals worldwide. Their commitment extends to bridging the digital gap across various platforms, spanning from personal mobile devices to cloud-based public AI GPU servers, and their comprehensive approach covers a wide range of technological advancements. Asus plans to attend CES 2025, along with industry conferences such as NAB, OCP, GTC, and others!