“A switch to a fiber-rich, sugar-less healthy juice”

During her career, Gali Yarom has served in roles traditionally held by and surrounded by men, such as plant managers. In this role, she was directly responsible for 400 employees and planning and leading a greenfield project - building a massive new factory. The Co-Founder & Co- CEO, Better Juice, has often dealt with the uncomfortable feeling in the room as the only female in the meeting; things like men's jokes and often being ignored or overlooked during professional discussions. “I needed to be first everywhere, or at least one of the most noteworthy in professionalism and expertise just to achieve the right level of attention,” she says. “I have needed to fight for an equal salary and not to feel I was at a disadvantage compared to males in the same hierarchy. I believe that any promotion that I have had would have happened some years ago had I been a man. But having said that, I think that I'm a good example of reaching your target, ignoring the male/female status, and achieving your destiny.”

According to Gali, one needs to do the best wherever they are and as much as possible. “As an entrepreneur, it is important to dream big - as big as you can; to feel and to believe that you will change the world,” she elucidates. “But at the same time, you have to proceed and constantly evaluate step by step, and have a practical "down to earth of your dream" to push for execution. You must try all the time to remind yourself that you need to serve your investors and not to waste their money and their trust.” This ideology has been incorporated by Gali’s mother, who is also her role model. She is a doctor of medicine (lung expert) and a wonderful woman! She worked very hard and provided her children with the ability to do/ learn/ leave/ travel wherever and whenever they wanted. “My mom also shines in the areas of friends and culture. She is well-traveled and has seen the world. She’s a curious person who always attempts to learn new things. Mom understands that the most important things are our family and her grandchildren, so she insists on giving them as much as she can in her lifetime.” Armed with this unique support, Gali has been taking the company to new heights.

Better Juice Ltd. is the first food tech startup to introduce innovative technology to reduce all sugars in orange juice. The patent-pending technology uses all-natural ingredients to convert monosaccharides and disaccharides (fructose, glucose, and sucrose) into prebiotic and other non-digestible fibers and sugars while keeping the beverage’s juicy flavor.

“Need a change towards better health. We feed your creative souls with sugar-less, fiber-rich juice With the introduction of new disruptive technology”

Better Juice harnesses a natural enzymatic activity in non-GMO microorganisms to convert a portion of the fruit sugars into fibers and other non-digestible natural sugars. The solution inserts a simple pass-through step in the juicing process, preserving the great flavor and the fruits’ full complement of vitamins, minerals, and other nutrients, suitable for high-end industrial systems and restaurants.

Better Juice's most important claim is that they fight against the top 21st century diseases: diabetes and obesity. They treat all-natural sugar types, though they focus on the juice. However, they can also treat honey, maple syrup, and even milk. “We have a technological solution for the industry to tackle its sugar content problem. We can treat all kinds of fruit flavors, and even reduce sugar by up to 80%, which also reduces the calories by 60%. Our enzymes are non-GMO, and we even enrich the product with dietary fiber,” she says.

Gali and her team are revolutionizing the juice industry by attacking the hot sugar disease that causes diabetes and obesity by improving nature naturally. “We are not another sugar replacer. We reduce the sugar from the source and enrich the product by our enzyme activity,” she explains. “Our big achievement will be when everyone can enjoy the benefits of our products right from their local supermarkets. We are commercializing our product. We will have our first installation this coming January, and it is so exciting!” IEWL