Loren Ridinger, Co-Founder & Senior Executive Vice President of Market America Worldwide | SHOP.COM, Top 10 Inspiring Women Leaders of 2022 Profile

Jennifer Manning
Head of Data Center Alliance Marketing at AMD


Loren Ridinger, Co-Founder & Senior Executive Vice President of Market America Worldwide | SHOP.COM, Top 10 Inspiring Women Leaders of 2022

Leading with Confidence

Throughout her career, Jennifer Manning has stressed the importance of fostering an atmosphere that promotes critical thinking, collaboration, and openness. Engaging her team in decision-making has always been vital for the pioneering leader, as it instills a sense of ownership in the company’s shared vision. Jennifer believes that when team members actively shape a company’s direction, they feel more invested in the common goals. Hence, she strives to foster open communication and encourage teammates to contribute their ideas freely. Valuing diverse viewpoints, she approaches challenges from multiple angles, resulting in well-considered decisions and novel solutions.

Jennifer embarked on her journey with AMD in 2011 and she considers herself fortunate to be part of its extraordinary growth. “Business acumen and adaptability have been valuable assets during my time at AMD,” she says. “I started as a product marketer for client processors, then I later created a successful data center alliance marketing group, which contributed significantly to AMD’s business expansion and record-breaking growth.”

She has also played a recognized role in cultivating a dynamic culture centered around innovation, execution, and inclusivity. Guided by AMD’s principle to always strive for the “Next 5%,” Jennifer and her colleagues are unwavering in their pursuit of continuous improvement across all facets of their work.

“Building meaningful partnerships based on shared visions has been crucial to the company and my personal progress,” explains Jennifer. “Strengthening cross-organization strategic alignment, orchestrating successful marketing initiatives with partners, and enhancing brand awareness have been key components of my contributions to AMD’s overarching success.”

Jennifer believes a key to success in an industry known for rapid innovation is to build a confident team that adds measurable value. She underscores the significance of valuing one's unique contributions, maintaining curiosity, continuing skill enhancement, and learning from missteps. She advises seeking out supportive individuals and embracing feedback with grace, while remaining receptive to change, all of which lead to an empowering professional journey. Armed with this unique mindset, Jennifer is taking her team, and AMD, to new heights.

One of AMD's most significant achievements was the successful launch and industry adoption of the "Zen" architecture. The introduction of AMD Ryzen™, Threadripper™, and EPYC™ processors brought extraordinary advancements in performance and efficiency, revolutionizing the computing industry as a whole. This, in turn, revitalized competition, resulting in enhanced products and increased options for consumers and businesses. As a result, in 2022, AMD was heralded as the fastest-growing tech brand in America, boasting an astounding 122% increase in brand value within a single year, reaching an impressive $6 billion. AMD's inspiring journey continues, and Jennifer anticipates further groundbreaking innovations in the near future.

Jennifer thrives within AMD’s culture of innovation. “Our campaign,‘Together We Advance’ reflects my approach to partner marketing,” she says. “By celebrating collaboration and progress together we shape a future of boundless possibilities.”

Jennifer's wellspring of motivation stems from spearheading pivotal projects and achieving success through teamwork. Her emphasis on forging robust partnerships and fostering inclusivity underpins her approach. According to Jennifer, “wholeheartedly embracing uncertainty, taking calculated risks, and setting ambitious goals ignite purpose and dedication among employees.” The company's passion for innovation resonates with Jennifer's drive for continuous enhancement and personal development.

Her team's focus on data center infrastructure and strategic partnerships positions them for remarkable opportunities. “I’m particularly thrilled about our solutions catering to the rising demands of AI-driven computing,” she admits.

Jennifer’s aspiration is to leave an lasting mark on the tech industry and inspire others to unlock their full potential. As her journey with AMD evolves, she is enthusiastic about embracing new challenges and continued career growth.

“AMD’s culture—grounded in innovation, collaboration, and inclusivity—will continue to steer our success and our enduring impact in the ever-evolving tech domain,” Jennifer adds. “The future holds immense promise, and I’m excited to play my part in shaping it alongside the incredible team at AMD.”


Company

AMD

Management

Jennifer Manning
Head of Data Center Alliance Marketing
AMD

Description

We care deeply about transforming lives with AMD technology to enrich our industry, our communities, and the world. Our mission is to build great products that accelerate next-generation computing experiences – the building blocks for the data center, artificial intelligence, PCs, gaming and embedded. Underpinning our mission is the AMD culture. We push the limits of innovation to solve the world’s most important challenges. We strive for execution excellence while being direct, humble, collaborative, and inclusive of diverse perspectives.


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