Jessica Frasier: A Leader Who Uplifts While Striving for Excellence

In a world where the spotlight often shines brightest on individual achievements, Jessica Frasier, VP of Customer Success at Digitalzone, stands out for her commitment to elevating those around her. Jessica’s leadership philosophy is rooted in the belief that true success is not just personal—it’s communal. Her approach is about raising standards, fostering growth, and empowering others to reach their full potential.

When she joined Digitalzone in April 2022, Jessica was tasked with an ambitious challenge: to build the Customer Success department from the ground up. With a vision that extended beyond immediate results, she laid the foundation for a team designed to scale the company's growth. Her forward-thinking strategy—using data from errors and client complaints as optimization points—has not only enhanced the company’s offerings but has also set a new benchmark for the industry.

“Our competitors' standards are our baseline,” Jessica asserts. “At Digitalzone, we’re committed to offering more—to our clients, to the industry, and to ourselves.”

Her approach to leadership is defined by proactive problem-solving. Rather than waiting for challenges to escalate, Jessica anticipates potential issues and addresses them before they impact the customer or the business. By analyzing common threads, she has developed and implemented preventative measures that not only resolve problems but also prevent them from recurring. This proactive approach underscores her commitment to ensuring that Customer Success consistently delivers value. Through strategic optimizations and practical solutions, she ensures that the needs of customers remain a top priority.

Jessica is quick to emphasize that her journey is far from solitary. She believes that a company’s culture is the product of collective effort, built by a community of people who share common values and priorities. By placing those who embody these values in leadership positions, she has ensured that the department she built is more than just functional—it’s a thriving ecosystem of talent and innovation.

“The talented individuals we’ve hired over the past two years are hungry for opportunity,” she says with pride. “And I’m more than happy to deliver.”

Chhaya's educational journey began in Nagpur, India, at the prestigious Visvesvaraya National Institute of Technology, Nagpur followed by an MBA specializing in Human Resource Management and Organizational Behavior from Symbiosis Institute of Business Management in Pune, India. These formative years provided her with a solid foundation in change management and leadership, crucial to her professional path.

To her, inspiring and empowering others is about understanding the psychological driving forces behind their actions. Jessica creates a space where her team can unburden themselves, discuss the root causes of challenges, and make decisions based on their definitions of success. Honesty in difficult situations is a cornerstone of her leadership; she values integrity and expects the same from those around her. Her philosophy is simple yet profound: "Success for me is about feeding my family's soul."

Due to this understanding, her journey to success has been a deeply personal one, not defined by a single destination but by a continuous re-evaluation of her goals. Jessica has always maintained a solid internal compass, guiding her through each stage of her career. When she reaches a goal, she reassesses and redefines what success means to her in that moment, ensuring that her ambitions align with her evolving life goals. This approach has allowed her to feel successful at every stage of her journey.

Drawing inspiration from the two hardest-working women she has ever known—her mother and sister—Jessica credits them with shaping her relentless work ethic. Coming from humble beginnings, her mother worked tirelessly to provide a better life for her family, instilling in Jessica and her sister a drive to give nothing less than 100% in everything they do.

As a female leader, balancing career and family life is one of the most challenging yet rewarding aspects of her journey. She acknowledges the struggle of "mom guilt," but rather than letting it hinder her, she uses it as motivation to make the most of the time she spends with her family. For Jessica, her family is her anchor, and she is unapologetic about putting them first. She has been fortunate to have incredible role models who have shown her how to be both a successful leader and a dedicated mother.

Being a disruptor is in her nature, finding little interest in maintaining the status quo. At Digitalzone, Jessica’s disruptive contributions have not only been accepted but celebrated. This environment has allowed her to spread her wings and test new theories, pushing Customer Experience (CX) to the forefront of the industry.

One of Digitalzone’s core values is Disruption—disrupting the market, disrupting how they service clients, and continuously pushing the boundaries of what’s possible. She embodies this value, driving Digitalzone to innovate and lead in an ever-evolving landscape.

As noted by Globee Award winner for Disruptive Customer Centric Leader.

Digitalzone is entering an exciting season of growth, with Jessica at the helm of a remarkable team poised to elevate the organization to new heights. Together, they are executing a bold strategy, with several groundbreaking product launches on the horizon that are set to revolutionize the demand generation industry. As Jessica looks to the future, her vision remains as bold and ambitious as ever. She sees a landscape rich with opportunities for ongoing disruption and innovation—not just for Digitalzone but for the entire B2B sector.

Her focus is on pushing the boundaries of what’s possible, ensuring that Digitalzone consistently surpasses client expectations through more innovative, more dynamic solutions. For Jessica, this is just the beginning—a new chapter filled with possibilities, growth, and transformation.