Loren Ridinger, Co-Founder & Senior Executive Vice President of Market America Worldwide | SHOP.COM, Top 10 Inspiring Women Leaders of 2022 Profile

Kimberly Favazzo Patrum
Founder & President
VAZZO Creative


Loren Ridinger, Co-Founder & Senior Executive Vice President of Market America Worldwide | SHOP.COM, Top 10 Inspiring Women Leaders of 2022

Building Impeccable Creativity

Kimberly Favazzo Patrum, Founder & President of VAZZO Creative, lives by this quote. By being a persistent leader, she has been inspiring and empowering everyone close to her and also aspiring entrepreneurs, to become great leaders of tomorrow. Yet for Kimberly, investing in her team is a number one priority. She is thankful for the great team and her family who have assisted her and supported her daily. Kimberly leads her team to deliver results driven media with aggressive marketing campaigns that consistently meets the highest standards of innovation, accountability, and integrity.

Before starting VAZZO Creative in 2013, Kimberly built a 20-year career in the banking and automotive industries, working for two Fortune 500 Companies and two of the Top 100 Automotive Groups in the nation. During that time, she successfully managed multi-million-dollar ad budgets and excelled in competitive sales, digital marketing development, building internet sales departments, implementing internet sales strategies, and more. She earned a reputation as a top performer by regularly exceeding sales goals and increasing market share with integrity and pride. That strong leadership paired with a passionate team has helped VAZZO blossom into three divisions: VAZZO Creative Marketing Firm, VAZZO Promotional Product, and VAZZO Venue & Suites.

A natural-born leader, Kimberly is passionate about team building and investing in others so that they may achieve their full potential. That leadership, paired with a rock-solid team, has led VAZZO to exceed company projections. In 2019, Kimberly became a member of the Forbes Agency Council. Kimberly also owns Platinum Capital Investments and has diverse experience within the real estate market, both commercial and residential. She's particularly interested in the restoration of historic buildings. Kimberly has also published a children's book called PeeWee Motocross. The steadfast leader has also transformed into a support system for female business owners trying hard to establish themselves. “I am available to whoever has questions or concerns, and I am always willing to help someone find the right solution to the problem,” she says. “The advice I give them is embrace change, as it is the only thing in life that is constant. Also, be an effective listener and always keep a positive attitude.”

With this brilliant mindset, Kimberly has been transforming the company and taking it to new heights. VAZZO is a full-service marketing firm dedicated to increasing brand awareness, increasing ROI, and driving opportunities to enhance your business's overall footprint. The professionals at VAZZO are passionate about developing innovative, go-to marketing strategies designed to increase your net profits through the power and reach of branding and technology.

VAZZO Companies was born because Kimberly was inspired to make a difference and have a more significant personal impact in the industries she had come to know and love. Whether the team at VAZZO is managing strategic ad buys, designing eye-catching graphics, or placing digital media, the critical ingredients to VAZZO’s daily operations are precision, effectiveness, and communication. These factors contribute significantly to the team’s reputation for building strong client relationships and delivering punctual output.

“Everyday we experience change; marketing strategies and the automotive industry as all industries in general have changed tremendously. The key is staying in front of technology and how it impacts our buying decisions,” explains Kimberly. “I am always open to listening to new ideas, understand market trends, implement appropriate processes, and communicate with the team. Because unless we have an open mind, we will not be innovators and change the world for the better.”

Kimberly’s efforts to make a difference doesn’t end here, she is a philanthropist making an impact in the community with various programs. For example: being a big part in the Patriot challenge, a nationwide veteran transition advocacy and community fitness event. Taking example from her father, who was a Medic in the Army and later became a College Teacher, Kimberly joins to support and raise funds for GallantFew’s mission. Alongside, Kimberly also support SU2C's ground-breaking initiative created to accelerate innovative cancer research, generate awareness, educate the public on cancer prevention, and help more people diagnosed with cancer become long-term survivors. Kimberly prides herself on giving as well to First Responders, Children, and completes several 5K charity runs with her children every year.


Company

VAZZO Creative

Management

Kimberly Favazzo Patrum
Founder & President
VAZZO Creative

Description

VAZZO is a full-service marketing firm not just graphic design creative. We do everything for Media buys, to social media management, from video/radio production to promotional products. I am passionate about team building and investing in others so that they may achieve their full potential. As a big supporter of our Veterans, First Responders, and supporting area children, giving back is very important as it builds purpose for life in helping others.


Inspiring Women Leaders Magazine