Loren Ridinger, Co-Founder & Senior Executive Vice President of Market America Worldwide | SHOP.COM, Top 10 Inspiring Women Leaders of 2022 Profile

Loren Ridinger
Co-Founder &
Senior Executive Vice President
Market America Worldwide | SHOP.COM

Loren Ridinger, Co-Founder & Senior Executive Vice President of Market America Worldwide | SHOP.COM, Top 10 Inspiring Women Leaders of 2022

"A Force of Nature"

Loren Ridinger is a visionary entrepreneur and a product development and marketing expert driven by her passion for helping others reach their full potential. The Co-Founder & Senior Executive Vice President of Market America Worldwide | SHOP.COM and creator of the award-winning Motives® cosmetics line has a unique leadership style whereby she pushes people to discover and refine their talents. Ultimately, she helps people be authentic while achieving their goals. As with all influential leaders and coaches, Loren not only leads the way but also makes everyone around her better with the philosophy of leadership by example. Aside from being a remarkable leader, Loren also has a keen business sense and a profound understanding of numerous industries, including beauty and fashion. She’s a rare mogul who built her brands from the ground up. Through that process, she never lost sight of who she is, where she came from and where she’s going. She’s a brilliant trendsetter who understands the nuanced connections between boardroom decisions and everyday consumers.

Loren is a constant resource to those who want to make more of their lives, own their own business and take control of what happens next by constantly advising on LinkedIn, Instagram, Facebook, Clubhouse, etc… wherever and whenever someone reaches out to her. Loren is all about giving back because she understands, firsthand, the struggles of trying to grow your own business from nothing but belief. Loren’s advice comes from her heart and her own life experiences. Her goal is to help anyone who wants to consider becoming a business owner to get focused on the right things, the important things, and not lose track or give time or energy away to anything that is not going to get that person where they want to be when building their own business.

“Toxic personalities, in general, spread negativity, criticize you, waste your time, envy your success and lie,” Loren says. “They will deplete your energy levels and strip you of positivity at every turn. None of these behaviors are desirable qualities for a healthy, fulfilling relationship. I believe women have just as much right as men to build their own business. I helped design the UnFranchise Business to embolden women and all entrepreneurs through product lines such as Isotonix nutraceuticals and Motives cosmetics, helping them grab a piece of these substantial global industries. It’s an incredible business dynamic that we support through hands-on training and with events designed to inspire, educate and motivate. With the UnFranchise Business model, we are creating the economy of the future through the power of people.”

Thoughts on Success

“To me, success isn’t success unless you’re sharing it with someone else. Success is a full circle and mine came when we were able to consistently provide unparalleled products, a proven business model and a value-added, online shopping experience on SHOP.COM that allowed for the average person to earn a supplemental income via the UnFranchise Business model My success is really based on helping and seeing others succeed and achieve their goals,” said Loren.

When it comes to inspiring the next wave of leaders, Loren takes a very hands-on approach with different events and video conferences to educate, motivate and inspire. She’s very generous with her time and will spend hours speaking and meeting with people throughout the day who may have different questions or challenges to overcome. In essence, Loren is a leader of leaders.

“We have a tendency as humans not to grow because we don’t feed our souls,” Loren explains. “We forget that our needs will change as we grow. Then, we do nothing about it, so we stop growing. That’s not what life is about. Life is not about just achieving goals but who you become when you achieve these goals. If you have ever seen a hermit crab, they live in a shell. These are interesting little creatures because they find a shell to crawl into and when they outgrow the shell, they scurry along the ocean floor until they find the next shell that’s big enough to fit them and to suit their needs. We need to take a lesson from the hermit crab and continue to grow and shed our shells and find spaces in our lives for the bigger things.”

Loren’s Leadership Lesson That’s Unique to Being a Female Leader

“Be available. Pull up a chair for other people and listen, really listen,” says Loren. “You can’t give advice if you don’t listen to what it is that someone else would like to achieve. Remember that you can be anything you want to be and can be better than a man doing it. Not to be disrespectful to men in general but women must not see men as an obstacle in business. We have our own set of skills separate from men. Our thought process is different than men. We speak with real intention in pursuit of whatever it is we are after. We can juggle more. Women and men alike look to women for advice. Women have the power within themselves that they just need to let out and start using to get where they want to go. In reality, women have a tremendous capacity to empathize, appreciate and understand one another. The lesson to learn here is that even in highly competitive industries, there’s still room for the team dynamic and the desire to manifest success for everyone. Sometimes seeking out mutual success has more empowering and lasting positive results than a simple me-first approach.” Earnings depicted are atypical and the success of any UnFranchise Owner will depend upon the amount of hard work, talent and dedication which he or she devotes to building his or her Market America business. For typical earnings, seehttp://www.market-america.info/mais. WL

Written by Eileen Smith


Market America Worldwide


Loren Ridinger
Co-Founder &
Senior Executive Vice President
Market America Worldwide | SHOP.COM


Market America is a global product brokerage and internet marketing company that specializes in one-to-one marketing. Its mission is to provide a robust business system for entrepreneurs, while providing consumers a better way to shop. Headquartered in Greensboro, NC, the company was founded in 1992 by Chairman and CEO JR Ridinger and has generated over $9 billion in accumulated sales. Through the company’s primary shopping website, SHOP.COM, consumers have access to approximately 300 million products, including Market America exclusive brands and thousands of top retail brands.

Inspiring Women Leaders Special Magazine