“Sustainably driven, playfully inspired—moving with purpose.”

At moodytiger, their focus is on enabling children to move, play, and explore with confidence. They believe that activewear should not only fulfill its function but also bring joy, ignite adventures, and provide comfort. Their mission is straightforward: to create clothing that empowers kids to be themselves, unrestricted. From ultra-light, non-restrictive leggings to innovative sun-protective jackets, each piece is designed to promote freedom and comfort for children because the world is their playground, states Founder & Co-CEO Zoe NG.

"moodytiger was inspired by my personal experiences as a parent," says Zoe. She found it challenging to find activewear for her children that was neither overly restrictive nor too simplistic. Many brands prioritized function at the expense of style or appeared fashionable without catering to the needs of active children. She aimed to address this gap. Her goal was to develop clothing that was comfortable, high-performing, and stylish simultaneously, and that is how the moodytiger came to light.

Besides, establishing moodytiger in a highly competitive market proved to be challenging, in Zoe’s view. She explains that the primary obstacle was gaining trust, and parents desire the best for their children, necessitating proof that their products were genuinely distinct, offering superior quality, comfort, and design. They remained dedicated to listening, enhancing, and ensuring that each item met the utmost standards. Building trust requires time, but by adhering to their principles, they have created something that both parents and children genuinely appreciate.

Witnessing moodytiger grow from a tiny startup to a well-known children's sportswear company on a global scale was one of Zoe's proudest achievements. The launch of their first concept store in Hong Kong's K11 MUSEA mall and their appointment as the UNICEF Charity Run's exclusive clothing sponsor are noteworthy achievements. Nevertheless, she finds that hearing from parents about how their kids feel more at ease, confident, and eager to be active while wearing their clothes really speaks to her. Zoe adds, "That makes it all worthwhile."

Sustainability is central to moodytiger. As the first kids’ activewear brand in Greater China to become a bluesign® system partner, we guarantee our products adhere to the highest environmental and safety standards, describes Zoe. They also utilize FSC-certified packaging and implement trade-in programs to foster circular fashion. Nevertheless, sustainability extends beyond materials; it encompasses impact. As a member of the UNICEF HK Committee, she is dedicated to supporting initiatives that empower children worldwide, ranging from charity runs to programs enhancing their lives.

Innovation is vital to their operations. From their seamless, lightweight jackets to their quick-dry Air Supply Tees, they continually challenge the limits of children's activewear. Something that distinguishes them is that they do more than create clothing; they address challenges. They integrate advanced fabric technology with meticulous design, allowing children to move freely, regardless of their adventures.

Zoe's success stems from her exceptional leadership abilities, which enabled her to establish her business independently. She always highlights teamwork, creativity, and understanding. She’s all about creating a work vibe where everyone feels seen and valued. At moodytiger, they’re all about keeping the communication flowing and growing together, learning as they go. She is committed to setting a positive example, maintaining curiosity, taking calculated risks, and striking a balance between ambition and kindness.

As a female founder, she is dedicated to supporting other women who aspire to create their own ventures. Through mentorship, networking, and sharing her experiences, she aims to inspire more women to embrace leadership with confidence. At moodytiger, the focus is on fostering an inclusive and empowering environment where everyone, including women, can thrive.

According to Zoe, building a brand is not a straightforward process; it entails a variety of unexpected challenges and lessons. Should someone be dreaming of starting their own company, she advises staying true to their goal and open to learning. She advises people to give value top priority, pay attention to comments from their customers, and surround themselves with outstanding people. Above all, believe in yourself. In her view, being passionate and tenacious, one can produce something quite amazing!

Zoe envisions moodytiger as a global leader in children's activewear, accessible in key markets internationally. In addition to expansion, the company is committed to ongoing innovation, developing superior products that enable children to move freely and comfortably. Sustainability will continue to be a primary focus, with a commitment to discovering new ways to create a positive impact. The objective is not merely growth, but purposeful growth. At moodytiger, they strive to do well beyond business, creating a positive legacy for future generations!